Published in Product Coalition·Jul 13, 2021Custom Notifications: The Mother of all TriggersSocial media marketing, advertisements, AI-based recommendations, manual content curation, notifications, email campaigns and cross-promotion. Each of the above tasks, aim to improve the KPIs of a product. Teams make use of technology, media and human intelligence to improve the KPIs. As a marketing or an editorial guy, you spend hours…Product Management5 min readProduct Management5 min read
Feb 21, 2021IPL 2021: ‘Yellowed’ Pujara can make an impactCSK picked up Cheteshwar Pujara for the base price of 50 lacs in IPL auction 2021 and the entire room erupted into applause. It just goes to show how much respect the ‘Wall’ of the present Indian batting lineup has earned. Having received a chance after an interval of 7…Cricket3 min readCricket3 min read
Published in Product Coalition·Jul 7, 2020The Direction of Development A usual two-week-long sprint. Users have posted a plethora of reviews on the Playstore and Appstore asking for a search feature. You the PM are extremely excited about delivering the much-awaited ‘search’ functionality this sprint. …Product Management4 min readProduct Management4 min read
Apr 4, 2020India’s Dream T20 XI of the 1980s decadeThe T20 format is intense, fast-paced and enthralling. It’s about scoring runs on almost every delivery, making superhuman fielding efforts and intelligent bowling. The 1980s era was a special period in Indian cricket. India’s world cup victory in 1983 brought about a paradigm shift in the way India played the…Cricket6 min readCricket6 min read
Published in Product Coalition·Feb 25, 2020Keep your eyes open — Qualitative analysis at its best!I travel for a total of 4 hours a day for work. Mind-boggling isn't it? It is indeed frazzling but over a year or so I have realized that if you keep your eyes and ears open, it can prove to be highly rewarding and insightful. As a Product Manager or…6 min read6 min read
Published in Product Coalition·Dec 4, 2019Fitness products & Health Insurance companies — A match made in heavenWe are lazy beings with an acute weakness for tasty, mostly unhealthy food. We enjoy a sedentary lifestyle, follow an absolute junk of a diet, get stuff delivered at doorsteps and Boom! Suddenly we look like humans from the 'Wall-E' movie - almost immobile, not so agile, an ever-growing waistline…7 min read7 min read
Published in Product Coalition·Oct 21, 2019The Viral Spiral — Beware! Virality is rapid sharing on the internet and tremendous word of mouth publicity leading to exponential growth in the product’s or service’s user base. To see your product garnering overwhelming attention on social media and smashing all records is gratifying. Virality can be measured through the ‘Viral Coefficient’ and…Product Management5 min readProduct Management5 min read
Published in Product Coalition·Sep 24, 2019Notifications tray — The new battlefieldFrazzled after a tough day at the office, you hop onto a bus to return home. For the next couple of hours of your journey home, that 6-inch smart device would be your companion. …Product Management6 min readProduct Management6 min read
Published in Product Coalition·Sep 10, 2019Tracking ‘One Metric That Matters’ (OMTM)Ever looked at your analytics dashboard and wondered “what am I going to do with this torrent of data thrown at me? How will I make sense of and act on all these numbers popping out daily?” Well, we tend to track everything from cradle to grave and it is…Product Management6 min readProduct Management6 min read
Sep 1, 2019What if Google News app had a ‘Debate’ feature?We all have a set of opinions that we stand by and fervently support. The difference in these opinions gives rise to debates. Humans debate over a bucketload of topics ranging from politics to sports to entertainment to business. …5 min read5 min read
